Using nostalgia to create the future

Books are going to disappear, at least in the format in which we know them. No more hard covers or pages with a smell that comes to surround us with stories that go beyond what’s actually written. A recent sociological study showed that today, less kids know how it feels to have blood become crusty on the knee; and even if it hurts our nostalgia, we must use the emotional elements of that “old” history in order to make something greater of the new ways of living, experiencing and learning.

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Social interactions are made out of paradigms that are permanently changing. We live in a world that’s dynamic, fast, instant and extremely demanding. Competition has turned into an omnipresent component of our society. As adults who lived in an era of face-to-face interaction where internet was -at some point- something new for us, we must get ready, because it’s only going to get “worse”.

Bonding paradigms 

Just to give an example, only a few years ago it was unthinkable to imagine a 12 year old kid programming robotics, nowadays it’s a phenomenon that’s about to change everything we used to consider normal, within the classroom context.

We truly believe that the main clue is not to forget those elements of old fashioned living and learning, grab them and understand that they could be a strong base to create something that’ll provide new information to consumers with a taste of interaction, of encouragement and giving the importance human presence deserves.

This is a matter of bonding two paradigms into one, not about missing the train to the future and the kit of abilities the future needs, but about boarding it with the best memories of the last station we lived in.

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